Week 1
GBP Setup Checklist for HVAC Pros
Verify NAP, select "HVAC contractor" category, add service areas. The non-negotiable baseline every profile needs.
Read →52-Week Weekly Blog Series
One actionable tactic every Monday. Start from Week 1 or jump to your biggest gap. Every post links to a free tool or template you can use immediately.
Build a rock-solid profile baseline before you invest in reviews or posts. Most HVAC contractors skip these steps and wonder why they can’t break into the top 3.
Week 1
Verify NAP, select "HVAC contractor" category, add service areas. The non-negotiable baseline every profile needs.
Read →Week 2
Include "HVAC repair [city]" and "AC installation" naturally. The 750-character formula that signals relevance.
Read →Week 3
Define your radius without overclaiming. How to set service areas that Google trusts and ranks.
Read →Week 4
Score your profile vs. competitors on completeness. Pairs with the GBP Auditor tool.
Read →Week 5
Primary + secondary categories like "Heating contractor" and "Air conditioning repair" — the full setup.
Read →Week 6
20+ high-res exterior, equipment, and team shots. The upload order that drives the most profile clicks.
Read →Week 7
"Free estimates," "24/7 emergency," "Senior discount" — the hidden GBP fields most HVAC pros ignore.
Read →Week 8
Fix mismatches across 50+ directories. One inconsistency can silently suppress your Maps ranking.
Read →Week 9
Analyze the top 3 local HVAC GBPs in your county. Find the gaps you can close in the next 30 days.
Read →Week 10
Track views, calls, and direction requests from day one. Know which actions are actually moving your rank.
Read →Leverage free tools to make data-driven tweaks. Stop guessing and start measuring what actually moves your ranking needle.
Week 11
Monitor "HVAC near me" positions weekly without paying for expensive rank tracking software.
Read →Week 12
Visualize hot spots in your county. Find where you rank well and where you’re invisible.
Read →Week 13
Target "emergency furnace repair [city]" and seasonal terms your customers are actually searching.
Read →Week 14
Edit uploads for mobile optimization. Poor image quality silently tanks click-through rates on mobile.
Read →Week 15
Aim for 5+ monthly to signal prominence. Analyze your review gap →
Read →Week 16
Build 30+ HVAC-specific local listings. The directories that actually move the needle in California. Run the NAPW Scanner →
Read →Week 17
GBP favors fast-click experiences. A slow website link kills conversions before they even start.
Read →Week 18
Answer "HVAC maintenance cost?" and 9 other common queries before customers even ask them.
Read →Week 19
Automate weekly GBP updates so your profile stays active even during your busiest service weeks.
Read →Week 20
Compare your stats to the top performers in your county. Run the GBP Auditor →
Read →Reviews are the #1 prominence signal for Google Maps. This phase builds the review velocity and response system that compounds your ranking authority month over month.
Week 21
SMS and email templates that turn completed jobs into 5-star reviews within 24 hours.
Read →Week 22
Turn public 3-star complaints into trust signals. What to say and what to never say.
Read →Week 23
QR codes on invoices, review links in receipts — compliant automation that scales your reputation.
Read →Week 24
Structure incentives that generate genuine reviews without violating Google’s guidelines.
Read →Week 25
Upload 15-second clips to GBP. Video reviews convert at 3× the rate of text reviews.
Read →Week 26
Respond in under 24 hours to every question. A quiet Q&A section signals an inactive business to Google.
Read →Week 27
"Winter HVAC checkup" review drives timed to your busiest service season for maximum velocity.
Read →Week 28
How to direct happy clients to Google without filtering — staying compliant while growing fast.
Read →Week 29
From 3.5 to 4.5 stars in 60 days. Analyze your reputation gap →
Read →Week 30
Outpace competitors with volume and recency. The two factors Google weights most for prominence.
Read →Fresh content keeps your GBP alive in Google’s eyes. This phase builds the posting system that drives ongoing ranking signals without eating your schedule.
Week 31
"20% off tune-ups — expires soon." Fill-in-the-blank templates that drive seasonal calls.
Read →Week 32
"Free seminar: Energy-efficient systems." Turn community events into GBP engagement signals.
Read →Week 33
"New ductless mini-splits in stock." Write service posts that rank for install and replacement keywords.
Read →Week 34
Furnace replacements, AC installs, duct cleanings — visual proof that converts fence-sitters.
Read →Week 35
"When to repair vs. replace AC?" Posts that answer real questions rank for voice and local search.
Read →Week 36
Your GBP website link should hit a dedicated HVAC landing page, not your generic homepage.
Read →Week 37
LocalBusiness JSON-LD markup that boosts rich snippets and reinforces your GBP signals.
Read →Week 38
"See our 100+ reviews on Google" buttons that feed authority signals back to your profile.
Read →Week 39
Publish articles, link back in GBP updates. The content loop that compounds authority over time.
Read →Week 40
4+ posts per month minimum. How to audit your cadence and close the consistency gaps.
Read →Scale your wins with case studies, seasonal playbooks, and long-term maintenance. Lock in your top-3 position county-wide.
Week 41
Manage multiple service area branches without cannibalizing your own rankings.
Read →Week 42
24/7 labeling for "near me" urgency searches. The attribute combo that dominates after-hours calls.
Read →Week 43
"HVAC repair open now" — how to write GBP content for the way people actually talk to their phones.
Read →Week 44
The community prominence signal most HVAC companies completely overlook.
Read →Week 45
An HVAC firm’s journey from position #15 to #2 on Google Maps. Every move documented.
Read →Week 46
Calls vs. revenue tracked over 6 months. How to prove your GBP investment to yourself and clients.
Read →Week 47
Six GBP actions to take in October before furnace calls flood in. Pre-season positioning wins calls.
Read →Week 48
Beat heatwave search surges. Position your GBP to capture emergency AC calls in July.
Read →Week 49
Recurring revenue signals through consistent seasonal content — filters, tune-ups, inspections.
Read →Week 50
How we overtook the #1 local HVAC company — the exact GBP moves made week by week.
Read →Week 51
Quarterly deep audits to sustain your top position. The 90-day checklist that keeps you ranked.
Read →Week 52
The entire 52-week system condensed into a single maintenance checklist. Sustain rankings county-wide.
Read →Join HVAC contractors across California getting one actionable guide per week. Free tools and templates included with every send.