Lesson 1
You Don't Rank. You Fit.
Picture two HVAC companies in the same city. Same number of years in business. Similar reviews. One of them shows up consistently in the top three Google Map results. The other barely appears. The…
Read the guide →Tutorial preview
Your free on-ramp to the full GBP Optimization course. Read each lesson intro in order or jump to your biggest gap — then upgrade when you're ready to go deeper with the complete program.
Lesson 1
Picture two HVAC companies in the same city. Same number of years in business. Similar reviews. One of them shows up consistently in the top three Google Map results. The other barely appears. The…
Read the guide →Lesson 2
I get a version of this call more often than I should. An HVAC owner wants to update their Google Business Profile. Maybe a phone number changed, or they need to respond to a bad review. They go to…
Read the guide →Lesson 3
When Google designed the Business Profile system, they were thinking about restaurants and retail stores. Places where customers walk through the door. So the default setup assumes you have a…
Read the guide →Lesson 4
There's a drawer in your Google Business Profile labeled "what you are" and a separate drawer labeled "what you do." They're not the same thing. They don't work…
Read the guide →Lesson 5
Think about how you check out a contractor before you hire them. You don't stop at their website. You search the name. You check Yelp, look at their Facebook page, see if they're on the…
Read the guide →Lesson 6
Most Google Business Profiles read like a form someone filled out in ten minutes. Name. Address. Phone number. A few services copied from the website. Done. That's not a profile. That's a…
Read the guide →Lesson 7
Yelp used to run a billboard campaign with the line "People love us on Yelp." The implication was that great service naturally produces great reviews. That's partly true. The problem…
Read the guide →Lesson 8
Think about the last time you researched a business before hiring them. You probably read the reviews. But you also read how the owner responded. A thoughtful reply signals professionalism. It shows…
Read the guide →Lesson 9
A consumer psychology study found that people make trust decisions about unfamiliar service providers in under five seconds, and those decisions are made almost entirely on visual cues. Not…
Read the guide →Lesson 10
Walk down any commercial strip and notice which stores you actually look at. The ones with current window displays. Something seasonal, something that signals activity and life inside. The stores…
Read the guide →Lesson 11
Most HVAC companies do a solid job building their Google Business Profile. They get the categories right, add some photos, collect a batch of reviews. And then they move on. They treat the profile…
Read the guide →Lesson 12
There's an old carpentry principle: the project isn't finished when you complete the build. It's finished when you've built the maintenance plan. A beautifully constructed deck…
Read the guide →Looking for Weekly Tips?
One actionable GBP tactic every Monday — covering everything from heatmaps and ranking trackers to seasonal campaigns and schema markup.
Browse All 52 Weekly Tips →Join HVAC contractors across California getting one actionable guide per week. Free tools and templates included with every send.